Web designer portfolio

Hi, I am Viktoria

VIKTORIA ZAKHARAVA

UX & Product Designer with a background in research, data analysis and psychology. Currently living in Bologna in Italy.

WHO I AM

I have more than 18 years of experience in both the business-to-business and business-to-consumer worlds. While remaining a hands-on practitioner, I've also built and led small design teams.

I have a passion for tackling complex problems and crafting elegant, simple solutions that surprise and delight.

THINGS I’VE DONE IN THE PAST

Art Direction | Web Design |Visual Identity Systems | Printed Materials | Brand Communication

Re-designed a new account experience for e-commerce customers
Led research efforts and taught a team different quantiative and qualitative ways to get feedback from users
Conducted user research and gave design feedback on multiple tools used by cancer researchers
Worked on the visual design, UI, and interaction design for a new gift checkout experience
Designed a new MVP tool for managing pricing data across nationwide stores
Designed new features for a CMS to accomodate print production
Gave guidance to my product team on how to use and contribute to our company design system
Worked with an analytics team to measure user behavioral patterns for a gift recommendation tool
Developed protoypes for testing new functionality for finding order information
Created testing plans and evaluation frameworks for the launch of a new re-design
Conducted research across the U.S. to guide design and content strategy for a mortgage education site